Marketing is more like dating than advertising. Does that seem like a strange thing to say? Gone are the days where a business could buy a slot on tv, put an advertisement in a magazine and consider that a successful campaign. The demographic has changed. One study reveals that people see between 4,000 –..
Finding it hard to pin point why your social media posts aren’t having the impact they may have once had? Wondering to yourself why you’re investing time into your social, and not getting the sort of reach and engagement you’d like? Maybe you are failing to see the exact return on your social investment, be..
1.We’re snapping. According to research carried out by a student loans company, 58% of the 9,381 millennials it surveyed said they would usually open up a Snapchat before Facebook, Instagram and LinkedIn. If you’re target market are in their teens and twenties, and you’re not broadcasting to them via Snapchat, then get on that..