Tag: Social Media

Back to basics: Three simple tips for using Hashtags and Geo-tags

dyjaho instagram

Instagram can be a bit of a landmine for any newbies to the platform. However, with the continued growth in users (which now stands at over 800 millions in 2017) and user generated content on Instagram, it is a must channel for many industries.   Instagram is a highly visual platform and users categorise their..

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What Brown Thomas, John Lewis and The Christmas Day swim can teach us about branding

Christmas is a time full of traditions, habits, ceremonies, and rituals. It’s the time of year that triggers several food and drink related cravings such as Cadbury’s Selection box, mulled wine, hot apple cider, mince pies; the list goes on. In Ireland we have created our own set of traditions and rituals associated with Christmas,..

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Even a dog could do it! A beginners guide to boosting posts on Facebook

Social Media insights and results

We’ve all seen the notifications from Facebook telling us that a post is performing better than recent posts, prompting us to boost it to reach a bigger audience. There’s a few options that Facebook will give you in order to do this, however the ‘choose your own audience’ option is sometimes known to frighten people..

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How to Handle a Scandle: A Guide to Crisis Management Online

crisis management, dyjaho, online, digital marketing, PR

What do Pepsi and United Airlines have in common? The common denominator among the two is that they failed spectacularly in crisis management online in 2017. Pepsi’s poorly thought-through ad campaign featuring Kendall Jenner and United Airlines’ terrible treatment of a paying passenger seem easy to condemn in hindsight, but it’s important to address how..

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