The same story told over and over? Connecting the dots between A Star is Born, the #WeAreCork place brand project and the challenge of creative originality in art and branding alike. THERE’S a line in A Star is Born, Bradley Cooper’s $100m-grossing musical melodrama, that should strike a chord with anyone engaged in creative endeavours – from musicians..
If, like us here at Dyjaho, you are heeding the warnings from our National Weather Forecaster, and staying in this snowy day, then you will no doubt be on the lookout for things to do (that is of course if you’re not lucky enough to be able to work from home *shakes fist at computer*)…
AR technology, or Augmented Reality, looks to be making real strides this year. You might have seen some examples of Augmented Reality in clever advertising campaigns over the last few years. Augmented reality turns the environment around you into a digital interface by placing virtual objects in the real world. Examples of AR that you..
We were all witness to it, we all heard about it, but very few people really believed it. Within the last year in Cork city, it seemed like every day reports were surfacing of yet another doughnut shop opening up. ‘Another one?’ we exclaimed, in disbelief. ‘How many is that now…37?’ Huckleberry Doughnuts, headed by..
Marketing is more like dating than advertising. Does that seem like a strange thing to say? Gone are the days where a business could buy a slot on tv, put an advertisement in a magazine and consider that a successful campaign. The demographic has changed. One study reveals that people see between 4,000 –..