What do Pepsi and United Airlines have in common? The common denominator among the two is that they failed spectacularly in crisis management online in 2017. Pepsi’s poorly thought-through ad campaign featuring Kendall Jenner and United Airlines’ terrible treatment of a paying passenger seem easy to condemn in hindsight, but it’s important to address how..
Zuckerburg loves taking your money doesn’t he? I mean, he really loves it. And now he’s found a new way of doing it. To be fair to Mr Z and Facebook, their ability to help you market your product or brand to a specific audience and deliver such precise insights is pretty special. If your..
1.We’re snapping. According to research carried out by a student loans company, 58% of the 9,381 millennials it surveyed said they would usually open up a Snapchat before Facebook, Instagram and LinkedIn. If you’re target market are in their teens and twenties, and you’re not broadcasting to them via Snapchat, then get on that..