Tag: dyjaho

How to Handle a Scandle: A Guide to Crisis Management Online

crisis management, dyjaho, online, digital marketing, PR

What do Pepsi and United Airlines have in common? The common denominator among the two is that they failed spectacularly in crisis management online in 2017. Pepsi’s poorly thought-through ad campaign featuring Kendall Jenner and United Airlines’ terrible treatment of a paying passenger seem easy to condemn in hindsight, but it’s important to address how..

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4 Social media stats that caught our attention this week!

social media, digital, statistics, dyjaho

  1.We’re snapping. According to research carried out by a student loans company, 58% of the 9,381 millennials it surveyed said they would usually open up a Snapchat before Facebook, Instagram and LinkedIn. If you’re target market are in their teens and twenties, and you’re not broadcasting to them via Snapchat, then get on that..

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