Instagram can be a bit of a landmine for any newbies to the platform. However, with the continued growth in users (which now stands at over 800 millions in 2017) and user generated content on Instagram, it is a must channel for many industries. Instagram is a highly visual platform and users categorise their..
Tag: Digital Marketing
Christmas is a time full of traditions, habits, ceremonies, and rituals. It’s the time of year that triggers several food and drink related cravings such as Cadbury’s Selection box, mulled wine, hot apple cider, mince pies; the list goes on. In Ireland we have created our own set of traditions and rituals associated with Christmas,..
We’ve all seen the notifications from Facebook telling us that a post is performing better than recent posts, prompting us to boost it to reach a bigger audience. There’s a few options that Facebook will give you in order to do this, however the ‘choose your own audience’ option is sometimes known to frighten people..
We were all witness to it, we all heard about it, but very few people really believed it. Within the last year in Cork city, it seemed like every day reports were surfacing of yet another doughnut shop opening up. ‘Another one?’ we exclaimed, in disbelief. ‘How many is that now…37?’ Huckleberry Doughnuts, headed by..
Marketing is more like dating than advertising. Does that seem like a strange thing to say? Gone are the days where a business could buy a slot on tv, put an advertisement in a magazine and consider that a successful campaign. The demographic has changed. One study reveals that people see between 4,000 –..