Marketing is more like dating than advertising. Does that seem like a strange thing to say? Gone are the days where a business could buy a slot on tv, put an advertisement in a magazine and consider that a successful campaign. The demographic has changed. One study reveals that people see between 4,000 –..
Tag: customer service
What do Pepsi and United Airlines have in common? The common denominator among the two is that they failed spectacularly in crisis management online in 2017. Pepsi’s poorly thought-through ad campaign featuring Kendall Jenner and United Airlines’ terrible treatment of a paying passenger seem easy to condemn in hindsight, but it’s important to address how..