Tag: Cork city

The Ed Effect

May Bank Holiday Weekend 2018, Cork City. The sun was splitting the stones as the crowds swelled along the river. Plastic Carlsberg glasses graced the hands of most adults, as well as a few crafty teenagers who were after lying to their parents to go gatting in a field before the concert. Music blared from..

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What Brown Thomas, John Lewis and The Christmas Day swim can teach us about branding

Christmas is a time full of traditions, habits, ceremonies, and rituals. It’s the time of year that triggers several food and drink related cravings such as Cadbury’s Selection box, mulled wine, hot apple cider, mince pies; the list goes on. In Ireland we have created our own set of traditions and rituals associated with Christmas,..

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When the bandwagon slows down: The demise of the doughnut in Cork

We were all witness to it, we all heard about it, but very few people really believed it. Within the last year in Cork city, it seemed like every day reports were surfacing of yet another doughnut shop opening up. ‘Another one?’ we exclaimed, in disbelief. ‘How many is that now…37?’ Huckleberry Doughnuts, headed by..

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