May Bank Holiday Weekend 2018, Cork City. The sun was splitting the stones as the crowds swelled along the river. Plastic Carlsberg glasses graced the hands of most adults, as well as a few crafty teenagers who were after lying to their parents to go gatting in a field before the concert. Music blared from..
If, like us here at Dyjaho, you are heeding the warnings from our National Weather Forecaster, and staying in this snowy day, then you will no doubt be on the lookout for things to do (that is of course if you’re not lucky enough to be able to work from home *shakes fist at computer*)…
With one of the most important dates of the year has just past (Tax Rebate Day, obviously) we thought it would be a good idea to put some local and national dates together for businesses looking to populate their yearly content calendar. Now, ‘Tax Rebate Day’ may not be strikingly important to companies other than..
While you were sleeping last night, Facebook head honcho Mark Zuckerberg announced sweeping changes to Facebook that will affect brands and marketers worldwide. You can read his full announcement here: CLICK ME Essentially, the Facebook CEO has announced that he wants the Facebook News Feed to revert back to a place where people interact with..
We’ve all been there. As a marketer, a business owner, event organiser or someone simply trying to build brand awareness via social media, we’ve all been at a point where we feel we’ve created an amazing video, or written an excellent and informative blog, or designed an image that should win an award…….. But no-one..
Christmas is a time full of traditions, habits, ceremonies, and rituals. It’s the time of year that triggers several food and drink related cravings such as Cadbury’s Selection box, mulled wine, hot apple cider, mince pies; the list goes on. In Ireland we have created our own set of traditions and rituals associated with Christmas,..
We’ve all seen the notifications from Facebook telling us that a post is performing better than recent posts, prompting us to boost it to reach a bigger audience. There’s a few options that Facebook will give you in order to do this, however the ‘choose your own audience’ option is sometimes known to frighten people..
We were all witness to it, we all heard about it, but very few people really believed it. Within the last year in Cork city, it seemed like every day reports were surfacing of yet another doughnut shop opening up. ‘Another one?’ we exclaimed, in disbelief. ‘How many is that now…37?’ Huckleberry Doughnuts, headed by..
When it comes to marketing strategies, reactive marketing can be a difficult nut to crack. There are many nuanced and time sensitive elements involved, and one wrong step could mean the difference between a viral hit and a non-starter. So, what is reactive marketing? Dyjaho’s Head of Content, Simon Murdoch, describes it as ‘real time..