Category: digital marketing

The Ed Effect

May Bank Holiday Weekend 2018, Cork City. The sun was splitting the stones as the crowds swelled along the river. Plastic Carlsberg glasses graced the hands of most adults, as well as a few crafty teenagers who were after lying to their parents to go gatting in a field before the concert. Music blared from..

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6 Things to do in Cork during the Beast from the East

If, like us here at Dyjaho, you are heeding the warnings from our National Weather Forecaster, and staying in this snowy day, then you will no doubt be on the lookout for things to do (that is of course if you’re not lucky enough to be able to work from home *shakes fist at computer*)…

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Upcoming Dates in Cork for your Content Calendar

bro jesus

With one of the most important dates of the year has just past (Tax Rebate Day, obviously) we thought it would be a good idea to put some local and national dates together for businesses looking to populate their yearly content calendar. Now, ‘Tax Rebate Day’ may not be strikingly important to companies other than..

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#bloggergate: the end of influencers’ influence?

influencer holding Stenston

If you haven’t been keeping up with White Moose Café’s most recent public feud and the biggest public scandal since the Clinton emails, let us illuminate you. Controversy spinner Paul Stenson who is no stranger to PR stunts having milked the vegan hater train (soy milked, that is), requested corkage from breastfeeding mothers, and demanded..

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3 signs you should consider redesigning your website

website meme

A website redesign is an expense that many businesses put off, but an out of date and inefficient website can end up costing you money and annoying customers in the long run. In order to get the most out of your website it needs to be running well and optimized to within an inch of..

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What Brown Thomas, John Lewis and The Christmas Day swim can teach us about branding

Christmas is a time full of traditions, habits, ceremonies, and rituals. It’s the time of year that triggers several food and drink related cravings such as Cadbury’s Selection box, mulled wine, hot apple cider, mince pies; the list goes on. In Ireland we have created our own set of traditions and rituals associated with Christmas,..

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Even a dog could do it! A beginners guide to boosting posts on Facebook

Social Media insights and results

We’ve all seen the notifications from Facebook telling us that a post is performing better than recent posts, prompting us to boost it to reach a bigger audience. There’s a few options that Facebook will give you in order to do this, however the ‘choose your own audience’ option is sometimes known to frighten people..

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When the bandwagon slows down: The demise of the doughnut in Cork

We were all witness to it, we all heard about it, but very few people really believed it. Within the last year in Cork city, it seemed like every day reports were surfacing of yet another doughnut shop opening up. ‘Another one?’ we exclaimed, in disbelief. ‘How many is that now…37?’ Huckleberry Doughnuts, headed by..

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Right time, right place: Understanding reactive marketing

Cork City Soccer players celebrate

When it comes to marketing strategies, reactive marketing can be a difficult nut to crack. There are many nuanced and time sensitive elements involved, and one wrong step could mean the difference between a viral hit and a non-starter. So, what is reactive marketing? Dyjaho’s Head of Content, Simon Murdoch, describes it as ‘real time..

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