Category: branding

Naughty and Nice: Santa’s best and worst of social media 2017

When it comes to social media, hitting the mark is harder than it looks and missing it is substantially easier. Sometimes the use of social media can be an extraordinarily beneficial thing and other times; disastrous, especially if the company or brand allows the conversation to get out of hand or if they never had..

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What Brown Thomas, John Lewis and The Christmas Day swim can teach us about branding

Christmas is a time full of traditions, habits, ceremonies, and rituals. It’s the time of year that triggers several food and drink related cravings such as Cadbury’s Selection box, mulled wine, hot apple cider, mince pies; the list goes on. In Ireland we have created our own set of traditions and rituals associated with Christmas,..

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