Are you wondering about how your website is performing on Google?
One of the most important things you can do for your website is updating the content on a regular basis so that the Google Algorithm can rank your website. However, before any content strategy is planned out and executed, a SEO health check is in order to help you understand what needs working on and what kind if KPIs you should be laying out for yourself.
So here is a quick guide to checking the SEO health status of your website.
- Google yourself
First and foremost, you have to Google yourself. Are you ranking on Google search for your own website name? If not, you might need to register your website on the Google Index. You can find details on how to do that here https://support.google.com/webmasters/answer/6259634?hl=en
If you are ranking on Google, in what position are you ranking? Are any of your competitors using your keywords in an Adwords campaign?
Take note of everything that appears on the first page and anything that appears before your site, as these will inform your KPIs at a later stage.
- Google relevant search terms or keywords
For example, if you’re an accountant in Cork, Google ‘Accountants Cork’ and again, note where you’re ranking. Think up of all the services you offer and Google all of these terms. You will want to note exactly where you rank for these.
- Note where your competitors rank and what they are ranking for
Google search any of our main competitors and note where they list. Make sure you also mark how your competitors are ranking when you are searching your keywords and services as it is very likely that they are competing for the same.
- Use an SEO Site check up to diagnose any website problems
Enter in your website into an SEO check up site such as Seositecheckup.com (which you can use for free) and see what simple things you can fix to help your website rank better today!