AR technology, or Augmented Reality, looks to be making real strides this year. You might have seen some examples of Augmented Reality in clever advertising campaigns over the last few years. Augmented reality turns the environment around you into a digital interface by placing virtual objects in the real world.
Examples of AR that you may have seen is Pokémon Go, which took the world by storm in 2017 when hoards of people took to the streets throughout the world to catch the virtual collectables.
Another inspired and creative idea is by Ikea, who launched a pilot AR app in 2015 that allows customers to experience the entire catalog of furnishings in their home, before they buy. A simple but impressive feat, the potential customer places the catalog in the area they wish to see the product positioned. The app can detect the catalog and customers can choose from an array of products and experiment with looks.
However, the VR that’s making headlines recently is Apple’s reveal of their “Animoji” feature in their newest iPhone. Sunday evening the 28th of January, Apple teamed up with the Grammy’s and showcased their trippy AR music videos that sang along to some of the biggest tracks of 2017-Childish Gambino’s ‘Redbone’ and “Stir Fry” by Migos.
So why is this a big deal?
Blathnaid King, Dyjaho’s Head of SEO and an avid AR enthusiast says “It’s an interesting development for facial recognition in smartphones and for the accessibility of AR in general. Previously, for many people, facial recognition only went as far as snapchat and snapchat filters….now can replicate facial expressions very precisely and you will see the use of this technology becoming more widespread so, brands should take note as this type of content will soon be catching on with users”
Are you looking forward to harnessing the power of AR? What other technologies are you looking forward to getting your hands on?