social media, digital, statistics, dyjaho

 

1.We’re snapping.

According to research carried out by a student loans company, 58% of the 9,381 millennials it surveyed said they would usually open up a Snapchat before Facebook, Instagram and LinkedIn. If you’re target market are in their teens and twenties, and you’re not broadcasting to them via Snapchat, then get on that RIGHT NOW!

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2Zuck’s bank balance is getting bigger

Digital intelligence firm ClickZ say that Sixty-one percent of advertisers plan to spend more on Facebook this year. Need help with Facebook ads? Want to know how to leverage the to target your audience? Talk to us today.

3. Instagram ads too…..

600 millions users – EVERY MONTH. Insane figures for the app that ‘Gen Y’ are in love with. According to AdWeek Instagram now has over 1 million monthly advertisers. And 8 million of those 600 million users are business/brand profiles. Is your firm one of them?

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4. Older users are getting involved too…

Think Instagram is ‘just for the kids’? Think again. Influence.co have reported that users aged 65 through 74 are the group most likely to search out products after seeing Instagram promoted posts. Food for thought!

Let’s have a chat about your social media strategy, or your latest campaign. Pop into our offices on Carey’s Lane anytime!

simon@dyjaho.ie