The same story told over and over? Connecting the dots between A Star is Born, the #WeAreCork place brand project and the challenge of creative originality in art and branding alike. THERE’S a line in A Star is Born, Bradley Cooper’s $100m-grossing musical melodrama, that should strike a chord with anyone engaged in creative endeavours – from musicians..
ACCOUNT MANAGER – MARKETING ROLE DESCRIPTION As an Account Manager, you will lead the delivery of the company’s marketing and communications offerings in branding, digital and social media to our clients. You should be an experienced, broadly capable team, project and account leader who handles a wide range of assignments, projects and/or clients with..
IG TV is here (Instagram TV) So. ANOTHER way for you to spend endless hours staring at your phone. Instagram have launched IGTV, giving users the ability to upload videos up to an hour in length. It’s no secret that they are ‘taking on’ YouTube, giving creators/influencers the ability to upload longer videos vertically (straight..
May Bank Holiday Weekend 2018, Cork City. The sun was splitting the stones as the crowds swelled along the river. Plastic Carlsberg glasses graced the hands of most adults, as well as a few crafty teenagers who were after lying to their parents to go gatting in a field before the concert. Music blared from..
If you haven’t watched the Netflix special featuring Dr. Dre and Jimmy Iovine and their rise to fame, fortune and success, go watch it and come back to us. It is brilliant. Not only does the program showcase fantastic storytelling technique-the emotional hook, the R&B/Hip Hop nostalgia, the American ‘rags to riches’ dream, it..
Our Facebook Overlord Mark Zuckerberg is this week up in Capitol Hill in front of the Senate Judiciary and Commerce Committees Joint Hearing to discuss data breaches on his social media platform. During the hearing, Zuckerberg was questioned about several different topics including third party use of users data, GDPR, use of content, so..
Are you newly-graduated and looking for a career in marketing and advertising? Well, we might have just the thing for you… We’re looking for a passionate, hard-working and creative intern here at Dyjaho HQ. No experience required, just a good head on your shoulders, a genuine interest in digital marketing and social media, and an..
Are you wondering about how your website is performing on Google? One of the most important things you can do for your website is updating the content on a regular basis so that the Google Algorithm can rank your website. However, before any content strategy is planned out and executed, a SEO health check is..
If, like us here at Dyjaho, you are heeding the warnings from our National Weather Forecaster, and staying in this snowy day, then you will no doubt be on the lookout for things to do (that is of course if you’re not lucky enough to be able to work from home *shakes fist at computer*)…
Do you get excited by impressions, CTR and CPM? Can you see yourself working within a digital-savvy, young, dynamic and The Simpsons loving team in the heart of Cork City centre? Read on… We are looking for a talented Digital Account Manager to join our team. You will manage our client portfolio to help our..
If you’ve not being paying attention, let us catch you up: the robots are going to kill us all. Let us elaborate: this week Boston Dynamics released a video of a new feature of their dog-like type robot, MiniSpot, opening a door and letting its buddy out. MiniSpot can instinctively turn the handle, put..
Recent film or animation graduate?…. Read on. Do you love getting creative behind the camera? Will you spend the time to make sure that the shoot is just right? Are you looking for hands-on, real & live projects to work on. Can you see yourself editing a piece of online content for one of Ireland’s..
With one of the most important dates of the year has just past (Tax Rebate Day, obviously) we thought it would be a good idea to put some local and national dates together for businesses looking to populate their yearly content calendar. Now, ‘Tax Rebate Day’ may not be strikingly important to companies other than..
AR technology, or Augmented Reality, looks to be making real strides this year. You might have seen some examples of Augmented Reality in clever advertising campaigns over the last few years. Augmented reality turns the environment around you into a digital interface by placing virtual objects in the real world. Examples of AR that you..
If you haven’t been keeping up with White Moose Café’s most recent public feud and the biggest public scandal since the Clinton emails, let us illuminate you. Controversy spinner Paul Stenson who is no stranger to PR stunts having milked the vegan hater train (soy milked, that is), requested corkage from breastfeeding mothers, and demanded..
It seems like an odd thing to say in 2018 and something a lot of people never thought would be ‘a thing’, but it appears that Irish is making a comeback. We see Irish making an appearance every now and again in different formats such as “The Guard’ or the very famous advert for Carlsberg…
While you were sleeping last night, Facebook head honcho Mark Zuckerberg announced sweeping changes to Facebook that will affect brands and marketers worldwide. You can read his full announcement here: CLICK ME Essentially, the Facebook CEO has announced that he wants the Facebook News Feed to revert back to a place where people interact with..
We’ve all been there. As a marketer, a business owner, event organiser or someone simply trying to build brand awareness via social media, we’ve all been at a point where we feel we’ve created an amazing video, or written an excellent and informative blog, or designed an image that should win an award…….. But no-one..
A website redesign is an expense that many businesses put off, but an out of date and inefficient website can end up costing you money and annoying customers in the long run. In order to get the most out of your website it needs to be running well and optimized to within an inch of..
Instagram can be a bit of a landmine for any newbies to the platform. However, with the continued growth in users (which now stands at over 800 millions in 2017) and user generated content on Instagram, it is a must channel for many industries. Instagram is a highly visual platform and users categorise their..
When it comes to social media, hitting the mark is harder than it looks and missing it is substantially easier. Sometimes the use of social media can be an extraordinarily beneficial thing and other times; disastrous, especially if the company or brand allows the conversation to get out of hand or if they never had..
Christmas is a time full of traditions, habits, ceremonies, and rituals. It’s the time of year that triggers several food and drink related cravings such as Cadbury’s Selection box, mulled wine, hot apple cider, mince pies; the list goes on. In Ireland we have created our own set of traditions and rituals associated with Christmas,..
We’ve all seen the notifications from Facebook telling us that a post is performing better than recent posts, prompting us to boost it to reach a bigger audience. There’s a few options that Facebook will give you in order to do this, however the ‘choose your own audience’ option is sometimes known to frighten people..
We were all witness to it, we all heard about it, but very few people really believed it. Within the last year in Cork city, it seemed like every day reports were surfacing of yet another doughnut shop opening up. ‘Another one?’ we exclaimed, in disbelief. ‘How many is that now…37?’ Huckleberry Doughnuts, headed by..
Are you newly-graduated and looking for a career in marketing and advertising? Well, we might have just the ticket… We’re looking for a passionate, hard-working and creative intern here at Dyjaho HQ. No experience required, just a good head on your shoulders, a genuine interest in digital marketing and social media, and an eagerness to..
When it comes to marketing strategies, reactive marketing can be a difficult nut to crack. There are many nuanced and time sensitive elements involved, and one wrong step could mean the difference between a viral hit and a non-starter. So, what is reactive marketing? Dyjaho’s Head of Content, Simon Murdoch, describes it as ‘real time..
Online content creation has become a central element to marketing and communications. Often times, content marketers and writers are creating content for web with little to no knowledge of formatting. Although HTML might sound like a foreign concept, there are a few quick tips that everyone should learn to make sure they can write the..
This is your chance to join a thriving, dynamic and expert team! We have an immediate vacancy for a Digital Account Manager based in our offices at 4 Carey’s Lane, in the heart of Cork City. CV’s and cover letter should be sent to email@example.com by 5 pm on Monday, July 17th. Our location is surrounded..
Thursday 29th June 2017 : Cork based marketing agency DYJAHO today announced that it has formed a strategic alliance with IPG Mediabrands Ireland, one of this country’s biggest creative media agencies. As a result, DYJAHO will provide a new, truly integrated, full-service digital communications offering that is new to the region and which was previously only available..
Mark Zuckerberg’s juggernaut shows no signs of slowing down anytime soon! Despite the global uptake on new social platforms and updates to existing ones, Facebook remains one of the most powerful tools for brands and companies to engage and connect with their target market. A ridiculous number of businesses worldwide have a Facebook page –..
Image porn. Yep that’s where we’re going with this….. don’t X out just yet… it’s not what you think! Social media is built on visuals. Your marketing and advertising needs to include incredibly appetizing, enticing, tempting, alluring, attractive images of your product or brand! Certain industries such as fashion, retail and food certainly lend themselves..
There’s no doubt that influencer marketing is on the rise, with large brands hiring Instagram users with large followings to create and publish posts promoting their products. With 700 million users it’s a big brand boosting lever… It is an exceptional marketing channel if done well! These influencers are not necessarily part of the Kardashian family, or..
Marketing is more like dating than advertising. Does that seem like a strange thing to say? Gone are the days where a business could buy a slot on tv, put an advertisement in a magazine and consider that a successful campaign. The demographic has changed. One study reveals that people see between 4,000 –..
What do Pepsi and United Airlines have in common? The common denominator among the two is that they failed spectacularly in crisis management online in 2017. Pepsi’s poorly thought-through ad campaign featuring Kendall Jenner and United Airlines’ terrible treatment of a paying passenger seem easy to condemn in hindsight, but it’s important to address how..
Instagram. Is it part of your social media marketing? It should be. 400 million people use it EVERY DAY! That’s DOUBLE the usage of Snapchat. 1 in 5 of all internet users are active on Instagram, and in Ireland 30% of all adults over 15 years old own an account. And some fun facts include;..
Finding it hard to pin point why your social media posts aren’t having the impact they may have once had? Wondering to yourself why you’re investing time into your social, and not getting the sort of reach and engagement you’d like? Maybe you are failing to see the exact return on your social investment, be..
Zuckerburg loves taking your money doesn’t he? I mean, he really loves it. And now he’s found a new way of doing it. To be fair to Mr Z and Facebook, their ability to help you market your product or brand to a specific audience and deliver such precise insights is pretty special. If your..
1.We’re snapping. According to research carried out by a student loans company, 58% of the 9,381 millennials it surveyed said they would usually open up a Snapchat before Facebook, Instagram and LinkedIn. If you’re target market are in their teens and twenties, and you’re not broadcasting to them via Snapchat, then get on that..
What if we said there’s an army of people out there promoting your brand for free. Are you aware of them? Do you know how they’re making their friends and fellow online users aware of you and what you do? Are you aware of the fact that in the most part they are sharing your..