Why email isn’t dead and how to make it work for your business

Delivering personalised letter from dyjaho

‘Email is dying!’ ‘Millenials have killed email!’ Since the popularity takeover of social media, suspicions have been cast over how long email would last. Some cried that it would be obsolete by the start of this decade.  We beg to differ. Who doesn’t enjoy receiving a handwritten letter in the post? A personalised email is..

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Is this the end of ‘Bricks and Mortar’?

We’ve been wondering the last months: will COVID-19 be the end of the traditional bricks and mortar era of business? Not a new idea, of course, but a persistent one nonetheless. In the short term, yes — due to the social distancing measures that have forced business closures. For the longer term, while it may..

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The remote office – the future of agency life?

Many of you reading this will be doing so from your home office, joining millions who have implemented a work-from-home (WFH) as part of the collective effort to limit the spread of COVID-19.  Many teams will find it difficult to migrate their ‘on-site’ workplace ‘off-site’. And while these measures may seem overwhelming and a challenge,..

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We’re hiring – Account Executive, Social/Digital Specialist and Digital Designer/Content Creator

We're hiring

dyjaho is a leading, consultancy-led marketing communications firm based in Cork.  And we’re hiring! Our steady growth trajectory and new client wins means that we are now looking to add to our team. We currently have a number of exciting opportunities across our account management, social/digital marketing and design teams. ACCOUNT EXECUTIVE Are you a driven,..

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We’re hiring – social specialist/account manager

We're hiring

2019 is shaping up to be an amazing year for dyjaho and our clients. As a result, have a number of exciting marketing career opportunities available. We are looking for a Social Media Specialist, who will be responsible for managing and developing our clients’ social media marketing activities, and for an enthusiastic and ambitious Account Manager..

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We’re hiring an Account Manager!

ACCOUNT MANAGER – MARKETING   ROLE DESCRIPTION As an Account Manager, you will lead the delivery of the company’s marketing and communications offerings in branding, digital and social media to our clients. You should be an experienced, broadly capable team, project and account leader who handles a wide range of assignments, projects and/or clients with..

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The Ed Effect

May Bank Holiday Weekend 2018, Cork City. The sun was splitting the stones as the crowds swelled along the river. Plastic Carlsberg glasses graced the hands of most adults, as well as a few crafty teenagers who were after lying to their parents to go gatting in a field before the concert. Music blared from..

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What the ZUCK?!

Our Facebook Overlord Mark Zuckerberg is this week up in Capitol Hill in front of the Senate Judiciary and Commerce Committees Joint Hearing to discuss data breaches on his social media platform.   During the hearing, Zuckerberg was questioned about several different topics including third party use of users data, GDPR, use of content, so..

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6 Things to do in Cork during the Beast from the East

If, like us here at Dyjaho, you are heeding the warnings from our National Weather Forecaster, and staying in this snowy day, then you will no doubt be on the lookout for things to do (that is of course if you’re not lucky enough to be able to work from home *shakes fist at computer*)…

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Upcoming Dates in Cork for your Content Calendar

bro jesus

With one of the most important dates of the year has just past (Tax Rebate Day, obviously) we thought it would be a good idea to put some local and national dates together for businesses looking to populate their yearly content calendar. Now, ‘Tax Rebate Day’ may not be strikingly important to companies other than..

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Animojis at the Grammys: The AR Revolution

Alien Animoji

AR technology, or Augmented Reality, looks to be making real strides this year. You might have seen some examples of Augmented Reality in clever advertising campaigns over the last few years. Augmented reality turns the environment around you into a digital interface by placing virtual objects in the real world. Examples of AR that you..

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#bloggergate: the end of influencers’ influence?

influencer holding Stenston

If you haven’t been keeping up with White Moose Café’s most recent public feud and the biggest public scandal since the Clinton emails, let us illuminate you. Controversy spinner Paul Stenson who is no stranger to PR stunts having milked the vegan hater train (soy milked, that is), requested corkage from breastfeeding mothers, and demanded..

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Trends: Is Irish making a comeback?

irish weather man

It seems like an odd thing to say in 2018 and something a lot of people never thought would be ‘a thing’, but it appears that Irish is making a comeback. We see Irish making an appearance every now and again in different formats such as  “The Guard’ or the very famous advert for Carlsberg…

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3 signs you should consider redesigning your website

website meme

A website redesign is an expense that many businesses put off, but an out of date and inefficient website can end up costing you money and annoying customers in the long run. In order to get the most out of your website it needs to be running well and optimized to within an inch of..

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Back to basics: Three simple tips for using Hashtags and Geo-tags

dyjaho instagram

Instagram can be a bit of a landmine for any newbies to the platform. However, with the continued growth in users (which now stands at over 800 millions in 2017) and user generated content on Instagram, it is a must channel for many industries.   Instagram is a highly visual platform and users categorise their..

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Naughty and Nice: Santa’s best and worst of social media 2017

When it comes to social media, hitting the mark is harder than it looks and missing it is substantially easier. Sometimes the use of social media can be an extraordinarily beneficial thing and other times; disastrous, especially if the company or brand allows the conversation to get out of hand or if they never had..

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What Brown Thomas, John Lewis and The Christmas Day swim can teach us about branding

Christmas is a time full of traditions, habits, ceremonies, and rituals. It’s the time of year that triggers several food and drink related cravings such as Cadbury’s Selection box, mulled wine, hot apple cider, mince pies; the list goes on. In Ireland we have created our own set of traditions and rituals associated with Christmas,..

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Even a dog could do it! A beginners guide to boosting posts on Facebook

Social Media insights and results

We’ve all seen the notifications from Facebook telling us that a post is performing better than recent posts, prompting us to boost it to reach a bigger audience. There’s a few options that Facebook will give you in order to do this, however the ‘choose your own audience’ option is sometimes known to frighten people..

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When the bandwagon slows down: The demise of the doughnut in Cork

We were all witness to it, we all heard about it, but very few people really believed it. Within the last year in Cork city, it seemed like every day reports were surfacing of yet another doughnut shop opening up. ‘Another one?’ we exclaimed, in disbelief. ‘How many is that now…37?’ Huckleberry Doughnuts, headed by..

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Vacancy: Dyjaho Marketing Internship

Are you newly-graduated and looking for a career in marketing and advertising? Well, we might have just the ticket… We’re looking for a passionate, hard-working and creative intern here at Dyjaho HQ. No experience required, just a good head on your shoulders, a genuine interest in digital marketing and social media, and an eagerness to..

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Right time, right place: Understanding reactive marketing

Cork City Soccer players celebrate

When it comes to marketing strategies, reactive marketing can be a difficult nut to crack. There are many nuanced and time sensitive elements involved, and one wrong step could mean the difference between a viral hit and a non-starter. So, what is reactive marketing? Dyjaho’s Head of Content, Simon Murdoch, describes it as ‘real time..

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Basic HTML Everyone Should Know

HTML, dyjaho, marketing, content creation

Online content creation has become a central element to marketing and communications. Often times, content marketers and writers are creating content for web with little to no knowledge of formatting. Although HTML might sound like a foreign concept, there are a few quick tips that everyone should learn to make sure they can write the..

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Vacancy: Digital Account Manager

vacancy, account manager, dyjaho, hiring, cork

This is your chance to join a thriving, dynamic and expert team! We have an immediate vacancy for a Digital Account Manager based in our offices at 4 Carey’s Lane, in the heart of Cork City. CV’s and cover letter should be sent to careers@dyjaho.ie by 5 pm on Monday, July 17th. Our location is surrounded..

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DYJAHO announces strategic alliance with IPG Mediabrands Ireland

Thursday 29th June 2017 : Cork based marketing agency DYJAHO today announced that it has formed a strategic alliance with IPG Mediabrands Ireland, one of this country’s biggest creative media agencies. As a result, DYJAHO will provide a new, truly integrated, full-service digital communications offering that is new to the region and which was previously only available..

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3 brands killing it on Facebook right now

brands, facebook, dyjaho, social, strategy

Mark Zuckerberg’s juggernaut shows no signs of slowing down anytime soon! Despite the global uptake on new social platforms and updates to existing ones, Facebook remains one of the most powerful tools for brands and companies to engage and connect with their target market. A ridiculous number of businesses worldwide have a Facebook page –..

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It’s time to think sexy images…..

images, social, dyjaho, marketing

Image porn. Yep that’s where we’re going with this….. don’t X out just yet… it’s not what you think! Social media is built on visuals. Your marketing and advertising needs to include incredibly appetizing, enticing, tempting, alluring, attractive images of your product or brand! Certain industries such as fashion, retail and food certainly lend themselves..

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How much are Instagram influencers charging per post?

influencers, digital, social media, marketing, dyjaho

There’s no doubt that influencer marketing is on the rise, with large brands hiring Instagram users with large followings to create and publish posts promoting their products. With 700 million users it’s a big brand boosting lever… It is an exceptional marketing channel if done well! These influencers are not necessarily part of the Kardashian family, or..

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How to Handle a Scandle: A Guide to Crisis Management Online

crisis management, dyjaho, online, digital marketing, PR

What do Pepsi and United Airlines have in common? The common denominator among the two is that they failed spectacularly in crisis management online in 2017. Pepsi’s poorly thought-through ad campaign featuring Kendall Jenner and United Airlines’ terrible treatment of a paying passenger seem easy to condemn in hindsight, but it’s important to address how..

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4 Social media stats that caught our attention this week!

social media, digital, statistics, dyjaho

  1.We’re snapping. According to research carried out by a student loans company, 58% of the 9,381 millennials it surveyed said they would usually open up a Snapchat before Facebook, Instagram and LinkedIn. If you’re target market are in their teens and twenties, and you’re not broadcasting to them via Snapchat, then get on that..

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